Does Your Town Ruehl?

Erin M. from Illinois and Auston C. from California are raving about Ruehl No. 925, the upscale clothing chain from Abercrombie & Fitch. “I LOVE that store!” Erin enthuses. With an attitude that's more Greenwich Village than Malibu Beach, Ruel has a different demographic than its sister company, Hollister. “It’s basically A&F for college students/post college people.” So exclusive that there are only seven in the nation (with two more opening soon), Auston, who works at an A&F in Los Angeles, made the two-hour pilgrimage to Ruel’s San Diego location. “It’s seriously so cool. The atmosphere and design and everything. I spent like an hour just walking around checking everything out.” With jeans running at $78 and tees costing $38, the clothes may be a bit pricey but it could be worth the cash to be the first to own them. Ruel’s website does not offer online shopping. Happy Campers, are you thinking road trip?

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